December 17, 2017 / Inspiration

What happens when famous logos swap color palettes?

Choosing the right colour palette is a fundamental part of creating an eye-catching brand that people want to interact with. Get your colours right and you’ve got a brand that will last for years and boost your business. Get it wrong and… well, you’ll be hiring another graphic designer sooner than you think.

When it comes to deciding which colours will work for your brand, you’ll need a solid grasp of colour theory. With this knowledge, you’ll be able to determine which colours are suited to your sector and what the different hues imply.

It’s all too easy to brush off colour theory as a pseudoscience, but the team at EVOLVE have set out to prove just how important it is to pick the right colour scheme for your business.

In the third series of GIFs created by the T-shirt printing agency in collaboration with graphic designer Natasja Van Dinther, the colours of famous logos are swapped to create strange and unsettling alternatives.

The designer’s guide to using colour in branding

Media Queries For Responsive Design In 2018

The first rule of using media queries in 2018 is to ask yourself if you need to use a Media Query at all. When building layouts using floats, we create a flexible grid by calculating the size of our columns using percentages. We work these percentages out using the method Ethan Marcotte outlined in his article on Fluid Grids, which formed the basis of the technique we now know as “responsive design.” If we then want to change the size or proportions of these columns, we have to add a breakpoint using a Media Query and redefine them. We have no other options when working in percentages, as they will always be the same percentage of the container they are in, whether that container is wide or narrow.

Flexbox and Grid Layout, along with Multi-column layout are responsive by default. These specifications were written in a world where responsive design and supporting multiple devices was already a thing. This means that they include a lot of common sense functionality, which enables responsive design without us needing to do much.

Nope, we can't do any magic tricks, but we have techniques. Evolve Members get a seasoned selection of magic front-end tricks — e.g. live designing sessions and perf audits, too. Just sayin'! 😉

Lisa Designer, USA

Evolve Design pushing the limits.

As a digital medium, web design is far more subject to shifts in technology than its traditional print forbearers. But we’re now 18 years into the new millennium, so that’s no surprise, is it? What is surprising is the way web designers have continued to cope with increasing technical challenges and still manage to create sites that are user-friendly, clear and innovative, consistent with the corporate style, adaptable to every conceivable device and just plain beautiful all at once.

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Reply Evolve Design January 25, 2018 at 4:41 pm

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