Choosing the right colour palette is a fundamental part of creating an eye-catching brand that people want to interact with. Get your colours right and you’ve got a brand that will last for years and boost your business. Get it wrong and… well, you’ll be hiring another graphic designer sooner than you think.
When it comes to deciding which colours will work for your brand, you’ll need a solid grasp of colour theory. With this knowledge, you’ll be able to determine which colours are suited to your sector and what the different hues imply.
It’s all too easy to brush off colour theory as a pseudoscience, but the team at EVOLVE have set out to prove just how important it is to pick the right colour scheme for your business.
In the third series of GIFs created by the T-shirt printing agency in collaboration with graphic designer Natasja Van Dinther, the colours of famous logos are swapped to create strange and unsettling alternatives.